Automatic product mapping

Product mapping that finds your exact product.

Every SKU in your feed is matched to the same product on each competitor storefront: by EAN/UPC barcode, your keywords or its exact name. A bigger size, another shade or a sister product is refused, not reported as your price.

  1. Pinned pageno match

    A page somebody set by hand is tried first, and ends the search.

  2. Shop search by barcodeno match

    The competitor's own search, asked for the product's barcode.

  3. Shop search by nameFound

    The same search, in the shop's language and its way of writing sizes.

  4. Sitemap

    The shop's own list of product pages.

  5. Web search

    A search scoped to the competitor's site.

  6. Price-comparison sites

    Last, and only for a storefront nothing else could fill.

Product matching

Product matching you do not have to check by hand

Barcode first

An EAN or UPC on the page settles the match. Without one, your keywords or the exact product name must agree.

Contradictions refuse

Brand, size, count, variant and the words you exclude must all agree. 80 capsules never match 120; 256 GB never matches 512 GB.

Any language

Attributes and sizes are compared in each storefront's own language and notation, so the same product written another way still matches.

Titles

Many similar titles, one right product

A competitor's search returns the product, its bigger and smaller sizes, its sister products and accessories that name it. Each title is compared with yours and only the same product is kept.

  • Brand, name, size, count and variant must all agree
  • 256GB is 256 GB: notation does not break a match
  • Negative keywords veto testers and travel sizes
Your productApple iPhone 17Pro 256GBComparetitlesCompetitor search resultsiPhone 17 Pro 256 GB OrangeSame product, written differentlySpigen case for iPhone 17 ProRefused: another brandApple iPhone 17 256GBRefused: “Pro” is missing

Verdict

Every match explained, every fix undoable

Each mapped page says why it was accepted. If one is wrong, say it in words, such as "this is the 512 GB, mine is the 256 GB", and that page is refused for your product.

  • SKU matching that states its reason
  • A product with no exact match stays unmatched, never guessed
  • Every fix names its scope and can be undone
  • Fjord Strong Omega-3 N80
    Fjord Strong Omega-3, 80 capsules
    Same product: name, count and photo agree
  • Fjord Strong Omega-3 N80
    Fjord Strong Omega-3, 120 capsules
    Refused: 120 units is not 80
  • Fjord Strong Omega-3 N80
    Fjord Strong Omega-3, 80 capsules gift set
    Refused: gift set, and you excluded it

Questions

What is product mapping?

Linking each product in your catalog to the same product's page on every competitor storefront, so prices are compared like for like. competly.co does it automatically for every product in your feed.

How are products matched without a barcode?

By your keywords or the product's exact name, with the brand, size, count and variant checked against the page. Any contradiction refuses the match.

What if a match is wrong?

Tell us in plain words what is wrong with the page: the size, the product, the price. The fix says what it changes and can be undone.

Do I have to map products by hand?

No. Pages are found and matched automatically. You can still pin a page by hand when you already know it.

More of what competly.co does

Map your catalog to every competitor

Free to start: 25 products, 3 storefronts, 600 credits a month. No credit card.

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